The Relationship Architect
By: Chasidy Rae Sisk
Marketing may attract attention, but Micki Woods knows it cannot rescue weak leadership, unhealthy culture or broken trust. After owning a shop, surviving the 2008 recession and sitting in the chair where payroll becomes personal, Micki built a career helping collision businesses become stronger from the inside out. She shares the hard-earned lessons behind her people-first approach—and why the healthiest, most resilient businesses are built around relationships rather than transactions.
For nearly two decades, Micki Woods (Micki Woods Marketing) has helped collision repair businesses become healthier, more successful companies. Through her consulting, speaking, writing and podcasting, she challenges shop owners to think differently about leadership, workplace culture, customer interactions and sustainable growth. Having owned a collision repair business herself, every recommendation Micki makes comes from firsthand experience – she’s sat in the owner’s chair and faced many of the same challenges as the shop owners she coaches today.
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